At Orange Media Group, we’ve always been about pushing the boundaries. Ten years ago, we made history as the first to run programmatic Connected TV (CTV) campaigns for our dealership clients. Today, we’re doing it again.

We’re thrilled to announce that Orange Media Group is now the first to insert programmatic CTV campaigns into linear Xfinity programming! This means we can serve ads exclusively to the individuals most likely to purchase, directly through their traditional set-top boxes.

The Power of CTV Advertising

Our approach to CTV advertising is built on strategic distribution, targeting, and cross-channel amplification. By utilizing top Demand Side Platforms (DSPs) like The Trade Desk, Google DV360, and Amazon, we eliminate wasted ad spend and maximize impact.

Our Precision Targeting Capabilities:

• Behavioral Targeting: Reach audiences based on their specific shopping habits.

• First Party Data Targeting:  We can reach our clients database as well as first-party data received from strategic partners who provide us with their active shopper data.

• Geo-targeting: Zero in on specific zip codes for highly effective local campaigns.

• Retargeting: Re-engage users who have already visited your website.

Why Choose CTV with Orange Media Group?

CTV provides access to premium, full-screen, non-skippable content delivered in a living room environment. This format drives higher brand recall compared to social media because it commands the viewer’s full attention.

With our new ability to integrate programmatic ads into linear Xfinity programming, your dealership gains a massive competitive advantage. If someone falls into our first-party data or is in-market to buy a car today, we can serve them your ad while they watch TV on their set-top box.

Contact us today for help with connected television!

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This article is part of Marketing Monthly with OMG, our LinkedIn newsletter featuring the latest marketing insights, trends, and strategies. Explore the full series and subscribe for new editions each month.