In the final episode of our four-part automotive CDP webinar series, Ryan Rohrman of Rohrman Automotive Group joins Orange Media Group hosts John Swanson, Director of Technology Services, and Dominic Nowling, Director of Data Engineering & Strategy, to share the group’s journey from dirty, disconnected data to a centralized, high-performing data ecosystem. 

Explore how continuous data cleansing, Snowflake, ASC events, vendor integration, and a true CDP helped Rohrman Automotive Group recover $145,000 in service revenue in a single month, with 80% of returning customers completing their forms. The conversation also reveals why dealerships need a single source of truth beyond the DMS, what successful CDP implementation really requires, and how investing early can create a lasting competitive advantage across sales, service, and customer experience.