Part 3 of 4: Your Tech Stack Matters
Your CDP can only move as fast as the tech stack behind it. In episode three of our four-part automotive CDP webinar series, Jeremy Rodrigues of Protomniq, formerly TradePending, joins Orange Media Group hosts John Swanson, Director of Technology Services, and Dominic Nowling, Director of Data Engineering & Strategy, to explore how dealership technology, vendor integrations, and strategic collaboration shape CDP success.
Learn why progressive partners matter, how dealers can reduce friction throughout the customer journey, and what it takes to turn disconnected tools into a coordinated, data-driven ecosystem. The conversation also covers practical ways to communicate integration needs, hold vendors accountable, and build a stronger foundation for personalization, innovation, and long-term growth.
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